Recently there has been articles in Businessweek, Fortune and the LA Times that discussed the widespread use of music by indie artists in advertising.
While this is not a new phenomenon for the Atlanta based, Branding, Marketing and PR agency Archimedia Studios who has a long history of working with the music and film industry, it is now a well-established practice that offers artists an excellent revenue stream. In some cases artists also get their first big hits via music that is featured in ubiquitous commercials. Music supervisors and creatives in marketing are the now assuming the role of A&R.
Fun.’s: “We Are Young” featuring Janelle Monae appeared in a Super Bowl Chevy commercial and celebrated multiple weeks at no. 1 on the Hot 100.
Now licensing for commercials is becoming a conscious strategy for building a musical brand.
The use of indie music in commercials as well as movies and tv continues to rise Advertising is now one of the best channels for music distribution, and music is one of the most powerful channels for commercial message distribution.
Are advertisers the new record labels? Probably not, but they certainly are providing artists new channels to produce revenue from their music.
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