1. Use a maximum of three colors.
2. Try to keep it simple so it will be easily recognized.
3. Create a unique/unforgettable shape for the logo.
4. The logo should look good in black & white as it is in color.
5. Make sure you avoid trends, so your logo will be timeless.
6. Try not to use special effects like gradients.
7. Aphoto does not consider a logo.
8. The logo should be solid.
9. It should be easy to describe the logo.
10. Avoid too many details
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