The Importance of a Brochure Design: A brochure can serve many purposes. It can be used for marketing, during a special occasion, or in general business. Because of this, it is important to focus on the quality of the brochure design. The brochure must carry a brand that reaches the correct target audience. Brochures are intended to inform, educate, and let future clients/customers know about your services or products.
While there are many consumer tools available in today’s business world that can be used to create brochures, we strongly recommend utilizing a professional graphic designer, and ask a marketing professional to help plan and review the work. In a single hour, a professional could help you to double the effectiveness of your marketing materials. Really. It’s a cheap investment for a brochure that you are going to reprint endlessly, and show the whole world.
Brochure Design Checklist
- Does your brochure sell? When in doubt, err on the side of selling.
- Are the key benefits listed up front? Don’t bury the benefits.
- Does it tell the reader what action to take? Call, write, subscribe?
- Is it as easy as possible for the reader to take action? 800#? Map with directions?
- Name, address, map, hours of operation, phone numbers, fax number, E-mail address, web address, logo?
- Does the headline entice the reader? Does it state a major benefit, ask a provocative question, or create curiosity?
- Do your subheadings and captions give the critical information and create motivation?
- Is the text in easy-to-read, short paragraphs or bulleted format?
- Is it interesting to look at? Does it have strong graphic imagery? [Pictures of people and products are best]. No Clip Art!
- Do you use the entire inside spread for visual impact? Do you leave enough white space?
- Do you have testimonials? FAQ’s? Before and After photo’s?
- Do you ask for their business? You must ask! This is required in good brochure design.
- A Professional quality brochure design makes you look professional.Professional quality brochure design makes you look professional.