It’s all about establishing and nurturing your relationships with your fans, developing your “loyal” fan base . Give your fans a glimpse into your musical journey. Film studio sessions, photo shoots, tour bus adventures; basically anything having to do with your musical journey that may be of mild interest. Complement your written blog with a V-blog where you summarize the day that has been and express your opinions about things. Address common questions you get, talk about the meaning and history of your songs, introduce the people that you work with. We’ve seen some artists film pranks they’ve played on their managers, and other amusing themes. By taking your fans on a journey behind the scenes, it enables them to get to know your person better, which can strengthen their loyalty and interest in your career. (Unless you’re a boring person), your fans will also enjoy the exclusivity of getting a look behind the scenes. But perhaps the most important aspect of this, in our opinion, is that videos and pictures have a much higher spread-rate than any other virtual content. People are more likely to spread your tour bus escapades or live show performances than your blog entries or tweets. We would rather watch a video tutorial than have to read through a lengthy manual, simply put.