Video Tip to Capture Interest in your Video:
We like to call it “onion peeling”, “slowly unfolding”, “slow reveal” – it’s a technique used to capture the viewer’s attention.
Music videos use them all the time.
Watch the video below. If the story of the welder was not strategically cut into the shots of the musicians in the studio, his story would not have been that interesting and we would click away or change the channel.
Instead, the editor creates question after question as the progress of the video slowly reveals the answers.
The message of the song even becomes clear- pulling the story along through it’s slow and steady beat.
Cut aways are at the most opportune times to keep you glued to the video for the answers. This video (Amy Grant) is loaded with slow reveals until the final impact.