As with most things in life, to get ahead of your competition you only need to do a couple of things different to them to make a big difference. It’s no different with Facebook advertising and here are a few small tweaks you can make to your next campaign that can make a real difference to your end result.
Tip #1
This first tip is so obvious you’ll wonder why I’ve included it, but it is amazing how many people don’t do this when using Facebook advertising. Always have a call to action on your Facebook ads. That’s means words to tell your user to take an action. For example, Click here, Call us today, Like us. These are all simple calls to action, and without these you will find your ads tend to have a lower click through rate.
Tip #2
When you create your ad, set it up to use cost per click, not cost per impression. Cost per click means you only get charged when someone physically clicks on your Facebook ad. Cost per impression means you get charged per 1000 impressions and the rate for this is much lower than cost per click. However if you’re new to Facebook advertising and your ads don’t have a high click through rate but do get lots of impressions, you’ll quickly find that changing to cost per click will save you a lot of money.
Tip #3
Facebook have a recommended bidding range when you create an ad. This means the price is for example between 0.30 – 0.70 per click. Try setting your bid to somewhere in the middle of this range when you create your ad. Then work out what your click through rate is. Your click through rate is the percentage of people who click on your ad, compared to the number of impressions. If you can improve your click through rate by changing parts of your ad and split testing, then Facebook will reward you by giving your ad more impressions.
Tip #4
Once you’ve managed to increase your click through rate by split testing your ads, try lowering your bid price. A good click through rate is roughly between 13% – 20%. The reason you should do this is because Facebook advertising reward a good click through rate with more impressions. So you can get the same number of impressions and clicks by lowering your bid price!
Tip #5
When you select your bid price don’t select obvious amounts like 0.25, 0.30, 0.35 etc. Try 0.26 or 0.31 as not as many people will bid on these prices.
These tips are all very small tweaks you can make to your Facebook advertising campaigns. They can really increase the effectiveness of your ads and keep you ahead of your competition. However be sure that you only include them as part of your overall split testing strategy.