Are you missing out on opportunities to connect with potential customers on Facebook?
There is a very quick and simple way to discover user demographics according to city on Facebook. Follow these steps to find out how:
- Log into Facebook and click on the Ads and Pages button in the left column of the screen. Next, click the “Create An Ad” button. If you have already created an ad in the past, it will be a large green button on the upper right side of the screen. If not, it is a gray button toward the lower left side of the page.
- On the next screen, in the “Destinations” section select your “Page Name” from the dropdown menu
- Next, you will select the demographics information you are interested in. You are able to select according to city, age, marital status, etc.
- If you want to see the demographics of your current fan base: Scroll down to the “Connections on Facebook”: section. Look for Connections, select “Only people who are fans of (your page name)
Scroll down the page, you will see your estimates in the right column that look something like this:
Changing demographic options can easily give you a current assessment of your fan base for marketing purposes or assist marketing efforts directed at a new audience.