There’s one thing that everyone in the fields of advertising, marketing, design, digital and the like all share: We were all once newbies. Young pups. No matter how we earned our first job or sneaked into this industry — and regardless of previous class work, internships and competitions — most graduating students have no idea exactly what they are getting themselves into. We would like to share some key insights into our world that more institutions, that offer Communications, Marketing, Advertising, Design majors, should be addressing in their curriculum.
#1 It’s Ultimately About People
No matter how “creatively driven” the agency, we are ultimately responsible for helping our clients interact with real, living, breathing human beings. While it’s tempting to get caught up in pursuit of fake gold awards to hang on the mantel, we need to always remember that we’re being paid to create connections between people and brands — whether it be building awareness for a new product or cultivating evangelism for an established brand. So while we may make ads, or build apps, or design and program websites, we must never lose sight of the fact that we are truly in the “people” business.