Snackable. Bite-sized. Simple. Small portions. Nuggets. Easy to make. Easy to digest. Satisfying. Variety. Moderation. Less is more.
It’s not a diet, it’s a marketing strategy!
With modern communication technology, consumers expect consumption to be easy and painless, from engagement to service to transaction.
Consumers are now trained to sample…Their filters are strong, and their ‘easy meter’ is on highest alert; if you’re going to make them really work for something, it had better be incredibly worth it…because “they” have no patience.
Consumers want five-star restaurant quality with fast-food restaurant convenience. They want all of the taste, but none of the calories. They want gourmet product, but pre-packaged, ready-to-eat, and at a generic product price. Give them only the best parts; cut the fat!
Customer service should be easily accessible and transactions should be uncomplicated and fast. Content should be valuable and easy to access, and engagement should be worthwhile. A variety of easily digestible, engaging content “nuggets,” such as short videos, infographics, brief articles, and shared link should be on your marketing menu.
Consider Twitter as a model, with its brief, 140-characters, single-serving content posts. Twitter is a success because it delivers content that suits consumers’ interests, attention spans, and schedules.
Consider your consumers’ diets, and give them something good to snack on.