Artists, bands and businesses…
IF…
- You have yet to use video for your personal or business brand promotion
- Say you don’t have the time to use it
- Don’t have a video EPK?
- Think you don’t need video in your marketing and branding strategies
You may Want to Think Twice about it.
Why ?…
1: 60%
The Internet is composed of over 60 percent video. Every minute another 24 hours of video is being uploaded onto YouTube and over 2 billion of those videos are being watched every day! There is no end in sight. YouTube and video on the Internet, in general, has created an audience expecting video. Artists and Businesses who ignore this fact are missing a huge opportunity to speak to a large portion of their target audience in a way that is more personal and effective in establishing relationships and brand loyalty .
2: 80% / 52%
Did you know that 80 percent of people who land on a website with video will watch the video? Of the 80 percent who watch the video, 52 percent of those viewers will take some form of action such as placing a phone call, subscribing to your list , dig further into your website, or even purchase your products and services.
3: #2
YouTube is the NUMBER 2 search engine on the Internet. This fact surprises most people. When talking about search engines, most often, names like ‘Yahoo,’ ‘Bing,’ ‘Ask’ and, of course, ‘Google,’ who is the 800 pound gorilla of search engines come to mind.
Google, who purchased YouTube in 2006 for $1.65 billion, is primarily a text based search engine. With YouTube you can engage your target audience much more effectively through video than a text based ad could in the past. Chances are your target audience is now searching for you, your products or services on YouTube. If you don’t have a video marketing strategy that incorporates YouTube, your are putting yourself at a disadvantage.
The numbers game of accumulating Facebook Friends/fans and Twitter followers is all well and good, but in today’s market, marketing directives are becoming more personalized. Engagement, connection and story are the new forms of promotional art. Your fans and prospects want to connect with YOU! Speaking through video creates a bond where fans and prospects feel they get to know you, like you and trust you, beyond the daily faceless obligatory Tweets, Facebook posts and music player widgets. Thus they will be more apt to buy your music or products and more importantly become Loyal Fans not just a number.