So you want to run your product’s ad during some of the most coveted prime time TV slots? Well, you may have to crack open that “piggy-bank”.
The costliest prime-time show ad space on this year’s schedule is tied between “American Idol” and NBC’s “Sunday Night Football”. The average cost of running a 30-second prime time ad in “Idol” runs between $468,100 and $502,900, while the average cost of a 30-second ad in NBC’s much-watched Sunday Night football contest is $512,367.
While that might sound as if football has trounced the veteran Fox singing program, the tally is relative since “Idol’s” prices tend to go up as the show reaches its finale. According to an Ad Age survey, some spots in “Idol” were going for as much as $640,000.
Other Top Most Expensive 30 second Spots include:
Fox’s “X Factor” is the most expensive new program for advertisers, commanding an average of $320,000 for a 30-second spot for its Wednesday-night run.
Fox’s “Glee,” which commands an average of $267,141
“Family Guy,” which notches an average cost of $264,912
“The Simpsons,” which costs an average of $254,260
CBS’s “Two and a Half Men,” which brings in an average of $252,418
ABC’s “Modern Family,” lures an average of $249,388 per 30-second commercial.
Sunday, filled with football and animated programs on Fox, remains the most expensive night on TV for marketers, as it has for several years. Thursday, once the dominant night, continued its run in second place.