Not convinced about the importance of video marketing yet? Anyone who works with us knows the value we place on the use of video in the marketing and branding of signed and unsigned artists and bands. While it’s a given, the importance of the social media channels such as Facebook and Twitter in an artists overall marketing plan, it is our conviction, proven with metrics, that video is one of the strongest marketing channels for an artist to;
- Promote an upcoming tour, album or single release
- Develop more personal and interactive relationships with your fan-base that goes far beyond 140 characters or the 10% of the time Facebook may be showing your newsfeed to a fan.
- Broaden an artists / band demographic especially for artists who may not be able to tour cross country or for that matter out of state.
- Increase music and merchandize sales revenue. (Ultimate Objective)
Still need more convincing? Check out these statistics from October, 2011
Youtube – 20 Billion Video views with 424 minutes per viewer average. Source comScore
I think it would be very safe to say that we humans are very visual beings, so doesn’t it make sense to play into that strength? To be successful at video marketing involves careful strategy and tactics that extend beyond getting your friend to hold a video camera and doing some iMovie editing.