This creative campaign surely will be topping many “top” lists. With over 62 million views, who could forget Little Darth, the endearing kid in the Vader mask attempting to use The Force on his dog, a peanut-butter sandwich and, more successfully, a Passat. Volkswagen gave this the ultimate paid placement in the Super Bowl but launched it the previous week on the web, where it garnered 14 million views before the game. With 600 placements, the video is on pace to become one of the most-watched viral ads of all time.
http://www.youtube.com/watch?v=R55e-uHQna0