Every fashion and commercial ad photographer has their favorite techniques and equipment. We have found through the years that the simplest of equipment can produce the highest degree of artistic results. Here are a few fashion and commercial ad photography tips from our team of fantastic photographers.
- Our favorite lens is the 50MM lens no matter whether it is a close up or wide shot. This lens makes you analyze your shot and makes you physically move to frame the shot. (at times we also use a 24MM 2.8)
- Research your location either the day before or two hours prior to the photo shoot to make sure there are both no surprises and to foster creative inspiration.
- Before you take the shot, assemble in your head what you envision the end product is going to look like.
- Lighting – Start with one light (key light) – yes, one light! – and play around with it to see where shadows falls. Remember, mood is created with shadows.
- Play around with your exposure. Look at your meter, when it tells you that you have the correct exposure, try stepping your exposure down or up. The results may pleasantly surprise you.
- Take plenty of shots! Remember, you are never judged on the shots that you throw away, only on the ones that you keep.