Why does McDonald’s food look so much better in ads than at the restaurant?
Ever notice how the food you buy from McDonald’s tends to look a bit well, underwhelming, compared to the giant-sized photographs of their burgers they use on their menus? If so, rest assured your curiosity doesn’t stand alone. A Canadian woman recently emailed the fast-food giants to ask them the exact same question. McDonald’s graciously responded with a 3 1/2-minute long video clip explaining why as they take us on a behind-the-scenes tour of a Quarter Pounder photoshoot (and it has received 5 million views in one week)! See it here:
Here are a few more examples of Fast Food Photography Magic:
(The first photograph is from an Ad, the second photograph was taken after purchase)
McDonalds Breakfast Burrito
The Burger King Big Fish Sandwich
Taco Bell Locos Taco
Wendy’s Chicken Club
