At the end of the third quarter of a matchup between the Miami Dolphins and the Seattle Seahawks (Nov. 25,2012), under a cloudless sky at Miami’s Sun Life stadium, the game was interrupted by a sudden downpour. The stadium’s sprinkler system had inexplicably turned on, drenching players and referees and momentarily delaying the action.
For football fans, the scene looked strangely familiar to a long-running TV spot in which fans at a Miami outpost of Buffalo Wild Wings hack into a local stadium’s sprinkler system to sabotage a game in the interest of prolonging it.
The Buffalo Wild Wings Commercial seemingly had come to life, turning this NFL sprinkler mishap into marketing gold for Buffalo Wild Wings! …for anyone in Advertising, a dream come true.
Below is the Buffalo Wid Wings commercial: