via press release:

UNIVERSAL CITY, Calif. — April 24, 2013 — NBC has ordered “The Million Second Quiz,” a state-of-the-art, electrifying new live competition where contestants test the limits of their knowledge, endurance and will to win as they battle each other in intense bouts of trivia for twelve consecutive days and nights.

The competition, where time equals money, will air in primetime, live from a gigantic hourglass shaped structure in the heart of Manhattan.  This hourglass will also serve as the living quarters of the reigning champions – the four players who have remained in The Game the longest.  They will have the opportunity to play along with The Gamefor up to two weeks as other contestants attempt to unseat them during the primetime show.

The show will be the first fully convergent television experience, where viewers will be able to play along at home in real time and sync to the live primetime broadcast.

“The Million Second Quiz” continues 24 hours a day.  Contestants from all across America will be able to engage inThe Game with an unprecedented level of interactivity and win the chance to appear on the show in primetime.

The NBC affiliates will have the opportunity to interact live throughout the day and during the primetime show to be part of the action and showcase local contestants from their area.

The primetime show will feature nail-biting game play and a David vs. Goliath challenge to one of the reigning champions.

When the million seconds draw to a close, the champions will battle it out and the ultimate winner could claim an unprecedented cash prize of up to $10 million.

The announcement was made by Paul Telegdy, President of Alternative and Late Night Programming, NBC Entertainment.

“’The Million Second Quiz’ is a genre-redefining spectacle.” said Telegdy. “It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience. What is exceptional about ‘The Million Second Quiz’ is that it embraces technology’s ability to allow everyone in America to actively participate and compete in a way that has never been done.”

“The Million Second Quiz” is produced by All3 Media America, Studio Lambert and Universal Television.  Stephen Lambert, Eli Holzman and David Hurwitz serve as executive producers.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC’s roster of popular scripted series includes the Emmy Award-winning comedy “The Office” as well as the critically acclaimed “Parks and Recreation” and “Community.” NBC’s drama slate is highlighted by the buzz-worthy new series “Revolution” and “Chicago Fire,” veteran award-winning shows “Law & Order: Special Victims Unit” and “Parenthood,” and the recent additions “Grimm” and “Hannibal.” Unscripted series for NBC include the huge vocal competition hit “The Voice” as well as “The Biggest Loser,” “The Celebrity Apprentice” and the perennial #1 most-watched summer series, “America’s Got Talent.”