
Captain Marvel is the 21st Marvel Studios film, going back to 2008, a year before Disney bought the franchise. They have all come in No. 1 at the North American box office on their opening weekends.
Marvel and Disney’s first comic book adaptation featuring a woman in the lead role made also made cinematic history acquiring the following titles:
- Biggest domestic debut for a female-led comic book superhero movie
- Biggest overseas debut for a female-led movie
- Biggest worldwide debut for a female-fronted movie
- Biggest opening weekend for a female-directed feature
Other stats: Captain Marvel boasts the top domestic opening since Incredibles 2 in June 2018, and the third-biggest ever for the month of March behind Beauty and the Beast, whose worldwide launch included $174.9 million in the U.S., and Batman v. Superman: Dawn of Justice ($166 million), unadjusted. In terms of female-led properties, Beauty and the Beast retains the crown for the all-time top start in North America.
Internationally, the film delivered an estimated $302 million, making it the fifth highest international opening weekend of all-time and the sixth largest worldwide debut ever.
Captain Marvel touched down in virtually every major market, save for Japan. So far internationally, Captain Marvel is pulling in more money than any superhero film introducing a new character.
Costing $150 million to make, Marvel’s Captain Marvel is another win and a testament to the company’s brand and Disney’s marketing prowess. Moviegoers, undeterred by a campaign to derail the pic with negative audience reviews on Rotten Tomatoes, awarded it with an A CinemaScore and strong exit grades.