Disney’s Moana made waves in the extended holiday box office with the second largest five-day Thanksgiving opening of all-time and the third largest three-day Thanksgiving opening of all-time!
As previously noted, the five-day opening ranks as the second largest Thanksgiving debut ever behind Disney’s Frozen ($93.6m five-day) and just ahead of Toy Story 2($80.1m five-day).
As a result, Disney now owns nine of the top ten five-day and three-day Thanksgiving weekend openings . Moana‘s three-day weekend is also the third largest opening for Walt Disney Animation Studios, behind only Zootopia and Big Hero 6, both of which opened on Friday and should Moana‘s three-day gross come in $700,000 higher than estimated it would surpass Big Hero 6 on that list.
Moana‘s demographic breakdown was 45% male vs. 55% female with 34% of the audience coming in 12 years or under, 43% over the age of 25 and 72% of the audience made up of families. Opening day audiences gave the film an “A” CinemaScore.